Self-initiated explorations across logo design, illustration, poster design, and visual systems—where curiosity leads and craft follows.
Passion projects are where I work without constraints—no brief, no client, no deadline. This is where I explore logo design, custom illustration, editorial posters, and experimental type. Each piece starts with a question: what would I make if the only goal was to make something great? The result is a body of work that spans visual identity exploration, hand-drawn illustration, cinema-inspired poster art, and abstract visual systems—all rooted in the same instinct for craft that drives my professional work.
Personal work is how I stay sharp, experiment with new techniques, and push my design thinking beyond what client work allows. It's also where I've developed some of my strongest instincts—for composition, colour, and visual storytelling. These projects represent the full range of my capabilities: from refined logomarks and custom letterforms, to bold editorial illustration and cinematic poster design. They're not polished for a client—they're honest work that shows how I think.
Three disciplines, one thread: a commitment to craft. In logo design, I explore minimal, distinctive marks that carry meaning—experimenting with custom letterforms, geometric reduction, and symbol-driven identity. In illustration, I work with a mix of hand-drawn and digital techniques—character work, editorial pieces, and abstract visual storytelling. In poster design, I draw from cinema, music, and culture—bold compositions, expressive typography, and strong visual hierarchy. Each piece is a chance to solve a visual problem with no compromises and no constraints.
