Brand campaigns, visual identity, and digital storytelling for a diverse range of clients—from leisure and lifestyle brands to consumer products and beauty.
Freelance work demands versatility, speed, and creative precision. Each client came with a distinct brand, audience, and brief. For Cordelia Cruises — India's first luxury cruise line — the task was creating high-volume campaign creatives across social, digital, and OOH that felt premium and aspirational. For Zee5, I designed show posters and promotional assets for original series including Jamai 2.0, Bichho Ka Khel, and Crashh — each demanding a unique visual tone and cinematic quality.
For each project I went deep on brand context before designing. For Cordelia, I developed a multi-format creative system across seasonal campaigns — Diwali, Christmas, kids' sailings, Goa routes — maintaining brand consistency across 10+ creatives while keeping each campaign tonally distinct. For Zee5 show posters, I worked with the cinematic brief — genre, cast, mood, platform specs — to create thumb-stopping promotional art that drove tune-in and subscriber engagement.
From luxury travel to OTT entertainment, the through-line was always quality and clarity. For Cordelia Cruises, I delivered a broad library of campaign assets — social posts, festive creatives, route-specific campaigns, and brand communication — each crafted to convert while feeling distinctly Cordelia. For Zee5, show posters for Jamai 2.0, Bichho Ka Khel, and Crashh demanded cinematic composition, genre-accurate visual language, and platform-ready specifications. The result: creatives that performed — in feeds, on platforms, and in the market.
