I craft brands and digital experiences that drive impact. Working closely with rapidly growing startups, I help shape identity, scale presence, and improve engagement and conversions through thoughtful, strategic design.
From product to brand, I create work that's not just seen—but felt and measured.
Big swings for fast-moving brands.
Strategy, story, design — end to end.
With 8+ years of experience, I shape brands with intention—turning complexity into clear, considered visual and digital experiences. I've helped fast-growing startups scale through key stages with strategy, systems, and execution.
Drawn to design systems and visual storytelling, I create identities and experiences that feel distinctive, refined, and seamlessly connected.
Leading end-to-end brand experiences across digital, product, and marketing—shaping a cohesive visual identity across all touchpoints. Designed and scaled website experiences that elevate brand perception while aligning with product and business goals.
Built and evolved design systems to ensure consistency, clarity, and impact—driving stronger brand presence and more seamless user experiences.
Partnered with diverse brands to craft tailored visual and marketing solutions—spanning campaigns, brand assets, and digital content—focused on engagement, clarity, and storytelling.
Delivered high-quality, insight-led work that strengthened brand visibility and built lasting client relationships.
Led performance-driven campaigns and digital experiences—creating high-impact ads, in-app visuals, and print assets to drive user acquisition and engagement.
Collaborated across marketing, revenue, and operations to deliver cohesive, strategy-led creative solutions at scale.
Designed performance-led creatives across MX Originals, MX TakaTak, MX Games, and MX ShareKaro—optimizing visuals for engagement, conversions, and scalable user growth.
Led design quality and review processes to ensure consistency, elevate creative standards, and strengthen overall brand presence across platforms.
Created brand and marketing assets across digital platforms—focusing on clarity, consistency, and strong visual communication to support campaign performance and brand recall.
Supported the creation of performance-driven creatives and social media assets—ensuring alignment with brand voice, visual systems, and campaign objectives.
Built a strong foundation in translating marketing goals into effective, brand-aligned design solutions.
Collaborated with high-growth startups to shape and scale brands—creating systems and experiences that drive engagement, conversions, and impact.
Shivani brings rare clarity to brand work. She turned our marketing design into a true system—every asset sharper, faster to ship, and unmistakably on-brand.
An exceptional designer with a strong sense of ownership and creativity. Her diligence and attention to detail stood out on every project—she consistently went beyond what was expected, dependable, proactive, and committed throughout.
It has been a pleasure watching her grow. She approaches every brief with sincerity and craft, pairing sharp attention to detail with fresh, innovative design thinking—a designer any team can rely on.
Shivani translated our brand ambition into visuals that travelled beautifully across every channel—campaigns delivered with speed, finesse, and real strategic thought.
